MCAD
Rebrand
BRAND DESIGN
Client: Minneapolis College of Art & Design
Agency: KNOCK, Inc.
Concept Second Place Finalist 2021
KNOCK Team:
Creative Lead: Todd Paulson, MCAD Board of Trustee and Chief Creative Officer & Partner at KNOCK
Account / Strategy / Voice: Diana Ross-Gotta, Jen Klise, and Gene Valek
Final Brand Design: Angela Vogt
MCAD Team:
Sanjit Sethi, President; Annie Gillette Cleveland, VP, Communications & Marketing Strategy; Kayla Campbell, DesignWorks Manager; and many other board members, staff, faculty, and students.
FINAL BRAND LAUNCH VIDEO
DESIGN, STORYBOARD CONCEPTS, VIDEO ART DIRECTION & PRODUCTION OVERSIGHT
Brand Design: Angela Vogt
Client: Minneapolis College of Art & Design
Agency: KNOCK, Inc.
Video Production: Bailey Tillman, Bryan Pieper
Music: John Samels