MCAD 
Rebrand

BRAND DESIGN

Client: Minneapolis College of Art & Design
Agency: KNOCK, Inc.


Concept Second Place Finalist 2021

KNOCK Team:

Creative Lead: Todd Paulson, MCAD Board of Trustee and Chief Creative Officer & Partner at KNOCK
Account / Strategy / Voice: Diana Ross-Gotta, Jen Klise, and Gene Valek
Final Brand Design: Angela Vogt

MCAD Team:

Sanjit Sethi, President; Annie Gillette Cleveland, VP, Communications & Marketing Strategy; Kayla Campbell, DesignWorks Manager; and many other board members, staff, faculty, and students.


FINAL BRAND LAUNCH VIDEO

DESIGN, STORYBOARD CONCEPTS, VIDEO ART DIRECTION & PRODUCTION OVERSIGHT

Brand Design: Angela Vogt

Client: Minneapolis College of Art & Design
Agency: KNOCK, Inc.
Video Production: Bailey Tillman, Bryan Pieper
Music: John Samels