Target Beauty
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Store experience marketing pushing the boundaries of beauty
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STORE EXPERIENCE DESIGN, CREATIVE BRIEFS, CONCEPTS, ON-SET ART DIRECTION
Kiehl’s
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Trending + educational short form video content for TikTok
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CREATIVE BRIEFS, ON-SET VIDEO ART DIRECTION, CREATOR & INFLUENCER DIRECTION
MCAD Rebrand
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A transformative rebrand for Minneapolis College of Art & Design
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BRAND DESIGN
Quarantine Dream
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A (masked) collaboration to create something beautiful in a time where it was needed
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CREATIVE CONCEPT, ON-SET ART DIRECTION
Ad 2 | AdFed
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Ad 2 | AdFed events and initiatives throughout 2023-2024 — Women's Leadership Panel, Student Ad Summit, 32 Under 32, DEI, etc.)
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CREATIVE DIRECTION, DESIGN DIRECTION
Target: Men’s World
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Collection campaigns for digital, social and ecommerce
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DESIGN DIRECTION, CREATIVE BRIEFS, ON-SET ART DIRECTION, PRODUCTION + INFLUENCER OVERSIGHT
Basilica Landmark
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An invitation to restore a beloved landmark
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CREATIVE CONCEPTS, PRINT + SOCIAL + DIGITAL DESIGN, PRODUCTION OVERSIGHT
Target: Holiday 2019
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Store experience marketing ‘for all the’ holiday lovers
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CONCEPTS, ON-SET ART DIRECTION, POST-PRODUCTION OVERSIGHT, STORE EXPERIENCE DESIGN
belif
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Playful 360º campaigns for new product launches
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DESIGN DIRECTION, 360 CAMPAIGN CONCEPTS, CREATIVE BRIEFS, ON-SET ART DIRECTION
MAE by Madeline
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Hand knotted semi-precious gemstone jewelry + social content inspired by the natural environment
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CREATIVE DIRECTION: BRANDING + PACKAGING + JEWELRY DESIGN, COPYWRITING, PHOTOGRAPHY, SOCIAL
essie
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Collection campaigns for digital, social and ecommerce
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DESIGN DIRECTION, CREATIVE BRIEFS, ON-SET ART DIRECTION, PRODUCTION + INFLUENCER OVERSIGHT
Luxottica + Target Optical
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Store experience marketing highlighting a transparent trend in frames
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CAMPAIGN CONCEPT, CREATIVE BRIEFS, ON-SET ART DIRECTION, STORE EXPERIENCE DESIGN, POST-PRODUCTION OVERSIGHT
Femininity
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The concept of womankind; a complex beauty
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CONCEPT, CREATIVE BRIEF, ON-SET DIRECTION, MAKEUP
Tzu Tzu Sport
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A flirty take on golf attire
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CONCEPTS, CREATIVE BRIEFS, PROP STYLING, LOOK BOOK DESIGN, POST-PRODUCTION OVERSIGHT
Rodin Olio Lusso
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A conceptual collaboration where beauty imitates its own texture & form
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CONCEPTS, ON-SET ART DIRECTION
Smith & Cult
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A Spring-y campaign collaboration
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CREATIVE CONCEPTS, ON-SET VIDEO & PHOTO ART DIRECTION, POST-PRODUCTION OVERSIGHT
Target: Kindfull
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Colorful store experience marketing for Target’s owned pets brand
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STORE EXPERIENCE DESIGN
Social Media
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Short form video, graphics, and stories for an array of beauty and lifestyle brands
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DESIGN DIRECTION, 360º SOCIAL / ADS / CAMPAIGN CONCEPTS, BRAND GUIDELINES, CREATIVE BRIEFS, ON-SET PHOTO & VIDEO ART DIRECTION, PRODUCTION + INFLUENCER OVERSIGHT
September Beauty
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Hues of summer and fall
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ON-SET ART DIRECTION
Skagen Denmark
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Luxe accessories by season
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PRODUCT & LIFESTYLE PHOTOGRAPHY, ART DIRECTION, PROP STYLING, CASTING
Target: Grocery
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Drool-worthy store experience marketing
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CONCEPTS, CREATIVE BRIEFS, ON-SET ART DIRECTION, STORE EXPERIENCE DESIGN, POST-PRODUCTION OVERSIGHT
Target: Holiday 2018
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Gifting inspirational home & beauty
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CONCEPTS, ON-SET ART DIRECTION, POST-PRODUCTION OVERSIGHT, STORE EXPERIENCE DESIGN
Season’s Picks
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SS’21 editorial beauty selection
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CREATIVE CONCEPTS, ON-SET ART DIRECTION, PROP STYLING, EDITORIAL DESIGN
Wedding Stationery
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Custom wedding stationery set…and COVID postponements
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DESIGN, ILLUSTRATION, PHOTOGRAPHY, COPYWRITING
Good Chemistry
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A comprehensive brand book that redefined Good Chemistry’s visual identity. Photo & video art direction for Unknown Legend product launch.
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BRAND GUIDE DESIGN + DIRECTION, SOCIAL + MARKETING DEVELOPMENT, PHOTO + VIDEO ART DIRECTION